EXPERIENCE
JOURNEY & MISSION
VISIONARY REAL ESTATE DEVELOPER
STRATEGIC LEADER
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I am Diana Nilipovscaia, a seasoned developer, advisor, entrepreneur, and public speaker with over 19 years of experience in real estate, including top management positions.
My career has been a journey of innovation, leadership, and impactful development. I am deeply passionate about creating forward-thinking, value-driven projects that redefine living, working, and investing.
Real estate is not just my profession—it is my passion, my legacy, and a vehicle for crafting communities that thrive sustainably and purposefully.
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My mission today is to design “value-rich assets” that redefine the benchmarks of real estate by integrating innovation, sustainability, and community-driven purpose. My projects bridge exclusivity and inclusivity, crafting spaces that serve both affluent lifestyles and broader societal goals.
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REAL ESTATE EXPERIENCE
EXPERTISE
Strategic Leadership
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Successfully established organisations, optimised operations, and built cohesive teams aligned with clear visions.​​
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In-depth Market Knowledge
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Extensive expertise in residential and commercial real estate markets across Europe, Russia, and the Middle East.
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Digital Transformation
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Led digital innovations, including the development of mobile applications to enhance client engagement throughout the real estate journey.
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Creative Design
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Developed innovative project concepts and strategies that blend aesthetics with functionality.
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​Capital Raising
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Secured investments and funding for ambitious real estate developments.
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​Public Speaking
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Engaged audiences as a keynote speaker, sharing insights and expertise on real estate, leadership, and innovation at global events.
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Mentorship
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Supported emerging technology companies by providing platforms to test and implement cutting-edge solutions in real estate.
WORLDWIDE COMPANIES
CAREER
MERED
Dubai, Abu Dhabi
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CEO, COO
2023 – 2024
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Established and scaled the company, implementing cutting-edge digital solutions (ERP, CRM) and automating business processes for efficiency.
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Cultivated partnerships with contractors and regulators, raising capital and meeting tight project timelines.​
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Developed landmark projects, including:
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Iconic Residences Design by Pininfarina in Dubai (90,600 sq. m)
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Premium Residential Complex in Abu Dhabi (234,400 sq. m)​​​​
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Pioneer Group
Moscow, Saint Petersburg
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Commercial Director, Advisor of the CEO
2015 – 2024
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Directed product, sales and commercial strategies, propelling the company into Moscow's Top 5 premium developers in residental and commercial real estate.
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Spearheaded integrated developments spanning over 1.1 million square meters.
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Expert Development
Moscow
Commercial Director and Deputy CEO
2012 – 2015
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Managed product, sales amd marketing over 2 million square meters of mixed-use development projects.
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Basic Element Group
Sochi, Moscow
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Head of Marketing and Sales
2008 – 2012
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Played a pivotal role in developing the Sochi Winter Olympic Games facilities (330,000 sq. m), and ensured their post-Olympic utility.
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Knight Frank
Moscow
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Senior Real Estate Consultant
2006 – 2008
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Specialised in retail leasing and sales for shopping centers, and concept development to maximise property potential.
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ECE Projektmanagement
Erfurt, Germany
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Assistant Manager - Anger 1 Shopping Center
October 2005 – April 2006
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Assisted in overseeing building operations, managing lease agreements, ensuring policy compliance, supporting advertising initiatives, and conducting market research to drive operational efficiency and business growth.
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My future goal is to expand impact globally by developing innovative, sustainable projects that leave a legacy of excellence, beauty, and purpose for generations to come.
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​​​​​I believe I can achieve this by staying true to my core values:
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Courage and Vision
Bridging the gap between current realities and future possibilities​​​​
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Beauty in Every Detail
Believing that aesthetics and precision create timeless spaces
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Diversity for Progress
Harnessing the power of diverse perspectives to foster innovation
FUNDAMENTAL & MODERN
EDUCATION
2024–2026
Executive MBA, London Business School
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2017
Executive MBA, Skolkovo University, Moscow
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2010
Economics and Real Estate Management, Germany
Diploma of Anhalt University of Applied Sciences​​
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2005
Economics and Enterprise Management
Diploma of Moscow State University of Land Management
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Languages
Russian, English and German
20 YEARS
in residencial and commercial
Real Estate in top management
3 COUNTRIES
UAE, Germany and Russia
1 900 000 M²
completed and sold
12 ARCHITECTS
in partnership for global projects
AWARDS
POWER 150​
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Highlighted among the most influential women leaders for 2024 in the Construction Week POWER 150 list
PIONEER 50​
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Celebrated as one of 50 influential leaders in the UAE’s Real Estate sector by Finance World
KOMMERSANT
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Ranked among the TOP-100 Commercial Directors in Russia by Kommersant
CRE-PROFESSIONALS​
LEADING BY PERFORMANCE
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Ranked 10th
